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  2. Dr. Abhirupa Roy

Dr. Abhirupa Roy

Assistant Professor
Date of Birth : 05/02/1996
Contact Numbers :  
E-mails:  abhiruparoy960[at]gmail.com, abhiruparoy[at]tripurauniv.ac.in
Qualifications : MBA, MTTM, NET(JRF), Ph.D. 
Topics Taught : Tourism Marketing, Research Methodology in Tourism 
 

RESEARCH PROFILES AND PROFESSIONAL LINKS:

  1. Scopus Author ID: 57224677721
  2. ResearcherID: HNB-5708-2023
  3. ORCiD: 0000-0002-2776-6175
  4. Google Scholar: Click here
  5. LinkedIn Profile: Click here

EXPERIENCE:

IIM BANGALORE:

  1. Post-Doctoral Fellow, Marketing (2024-2025)

EDUCATION:

  1. Doctor of Philosophy (Ph.D.) in Management (2024), Tripura University
  2. Master of Tourism and Travel Management (2021), IGNOU
  3. Master of Business Administration (2019), Tripura University
  4. Bachelor of Business Administration (2017), Tripura University

SELECTED PUBLICATIONS:

  1. Ahuja, P., Gupta, M., Roy A., Gera, N., & Das, G. (2025). Artificial intelligence and credit application processing: the role of embarrassment.European Journal of Marketing, 59(4), 923- 950. https://doi.org/10.1108/EJM-06-2023-0428 ABDC ‘A*’, ABS 3, Scopus Q1.
  2. Lim, W. M., Das, M., Paul, S.,Roy, A . & Purohit, S. (2025). How can religious epics shape pro- environmental behavior in a materialistic world? Contrasting idealism with realism religious epics. Journal of Consumer Behavior, 24(3). https://doi.org/10.1002/cb.2464 ABDC ‘A’, ABS 2, Scopus Q1.
  3. Roy, A., Das, M., Lim, W., & Kalai, A. (2025). Masstige consumption: A motivation-desire- outcome framework with implications for luxury brand management. Journal of Global Marketing. https://doi.org/10.1080/08911762.2025.2449697 ABDC ‘B’, ABS 1, Scopus Q1.
  4. Das, M., Roy, A., Paul, J., & Saha, V. (2022). High and low impulsive buying in social commerce: A SPAR-4-SLR and fsQCA approach. IEEE Transactions on Engineering Management, 71, 2226-2240. 10.1109/TEM.2022.3173449 ABDC ‘A’, ABS 3, Scopus Q1.
  5. Das, M., Saha, V., & Roy, A. (2021). Inspired and engaged: Decoding MASSTIGE value in engagement. International Journal of Consumer Studies, 46(3), 781-802.   https://doi.org/10.1111/ijcs.12726 ABDC ‘A’, ABS 2, Scopus Q1.

CONFERENCE/SEMINARS:

  1. “From Protest to Purchase: How Social Activism Influences New Product Adoption” has been accepted at the Society for Consumer Psychology 2025, held in Louisville, KY, USA, on July 31-August 1, 2025.
  2. “Escaping the Hustle: How Busyness Fuels the Allure of Retro Gaming” accepted at the European Marketing Academy 2025, held on June 27-30, 2025, in Porquerolles Island (French Riviera), France.
  3. “Mindful Gaming in a Busy World: Exploring the Retro Renaissance”, presented at the Association for Consumer Research Conference 2024, held on 26-28 September 2024 in Paris, France.
  4. “A comparison of online and offline shopping preference for masstige brands”, presented at the International Research Conference organized by D.Y. Patil B-School, India in association with The Centre of Diplomacy, Croatia, Europe, Dr. Soetomo University, Indonesia, Boston International College, Nepal, Association of Indian Management Schools, India, and Centre for Education Growth & Research, India, May 2023.
  5. “Masstige marketing: a systematic literature review”, presented at the ICSSR-sponsored International Seminar organized by Assam University, India, March 2023.

REVIEW ACTIVITY FOR JOURNAL:

  1. Journal of Product Innovation Management (ABDC ‘A*’, ABS 4);Wiley Publications
  2. Business and Society (ABDC ‘A’, ABS 3); Sage Publications
  3. Psychology & Marketing (ABDC ‘A’, ABS 3); Wiley Publications
  4. Journal of Consumer Behaviour (ABDC ‘A’, ABS 2); Wiley Publications
  5. International Journal of Consumer Studies (ABDC ‘A’, ABS 2); Wiley Publications
  6. Humanities and Social Sciences Communications (SSCI & Scopus indexed); Springer Nature Publications

AWARDS AND FELLOWSHIPS:

  1. Awarded Junior Research Fellowship in Tourism Administration and Management (UGC-NET, Code 93), 2022.
  2. Awarded Gold Medal for the highest rank in Master of Tourism and Travel Management; University Rank Holder-2021
  3. Awarded Junior Research Fellowship in Management (UGC-NET, Code 17), 2020.
  4. Awarded Gold Medal for the highest rank in Master of Business Administration; University Rank Holder-2019
  5. Awarded Gold Medal for the highest rank in Bachelor of Business Administration; University Rank Holder-2017

ACADEMIC MEMBERSHIPS:

  1. Member of the Association for Consumer Research (ACR)
  2. North East India Commerce and Management Association (NEICMA)