Business Management

Recent Publication
 
2019 – 20
 
1. Hasan, K. K., Mukherjee, D., Mostofa, S. M., & Othman, R. (2020). A Comprehensive Framework of Design Thinking Approach in Knowledge Management: A Review in Academic Context. Journal of Education Culture and Society, 11(2), 281-294. https://doi.org/10.15503/jecs2020.2.281.294. ISSN: 2081-1640 (UGC CARE List, ESCI Indexed) 
2. Mukherjee, D., Das, M. (2020) Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: the Moderating Role of Materialism and Acculturation, Management and Labour Studies, Vo. 45.1, p 31-53, SAGE,https://doi.org/10.1177/0258042X19890245.
3. Badri, S., Mukherjee, D. (2020) Complex Adaptive Systems (CAS) Perspective on Human Resource Management in Agile Teams: An Exploratory Study, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 4-5
4. Mukherjee, D., Debnath, R (2020) Consumer Sentiment Analysis of Budget Hotels: A Text Mining Approach, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 29
5. Mukherjee D., Hasan KK (2020) Metaliteracy: A Comprehensive Learning Framework for New Age Students, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 40-41
6. Mukherjee D, Chatterjee R, Mitra S (2020) MGNREGA on People's Health and Quality of Life - Opening of a Novel Market for Health, ICBM (2020) Industrial Development in The North East Region: Challenges & Opportunities, ISBN: 978-93-89611-68-7, p 42.
7. Das, M. and Jebarajakirthy, C. (2020). Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region. Journal of Retailing and Consumer Services, 56,Scopus (Q1), ABDC ‘A’, ABS 2, UGC Care, Clarivate impact factor 4.22, https://doi.org/ 10.1016/ j.jretc onser.2020.102179
8. Jebarajakirthy, C. and Das, M. (2020). How Self-Construal Drives Intention for Status Consumption: A Moderated Mediated Mechanism. Journal of Retailing and Consumer Services, 55, Scopus (Q1), ABDC ‘A’, ABS 2, UGC Care, Clarivate impact factor 4.22, https://doi.org/10.1016/j.jretconser.2020.102065
9. Md. Ashaduzzaman, Jebarajakirthy, C., Das, M., and Shankar, A. (2020). Acculturation and apparel store loyalty among migrants in Western countries. Journal of Marketing Management (Forthcoming), Scopus (Q1), ABDC ‘A’, ABS 2, SSCI, UGC Care, Clarivate impact factor 1.72.
10. Jebarajakirthy, C., Das, M., Maggioni, I., Sands, S., Dharmesti, M., and Ferraro, C. (2020). Understanding On-The-Go Consumption: A Retail Mix Perspective. Journal of Retailing and Consumer Services (Forthcoming), Scopus (Q1), ABDC ‘A’, ABS 2, UGC Care, Clarivate impact factor 4.22.
11. Das, M., and Mukherjee, D. (2020). Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism. Management and Labour Studies (Sage), 45(1), Scopus, ABDC ‘C’, UGC Care.https://doi.org/10.1177/0258042X19890245
12. Mahasweta Das Saha, KaushikDatta and Bishal Kanti Deb (2020),Ecotourism in Tripura: An Empirical study on Dumburnagar, Bloomsbury publishers ISBN: 978-93-89611-68-7.
13. D. Mukherjee and Mahasweta Das Saha (2020), Effects of COVID-19 on E-Commerce: Challenges and Opportunities for Digital Transformation, International Web Conference organized by Amity University, July 31-1 August, 2020.
 
2018 - 19
 
1. Mukherjee, D., Natrajan, N., (2019) Managing Virtual Teams through Social Media in Projects-A Multi Case Approach, p 118 – 135, Vo. 26.1,  ISSN: 0971-5428, South Asian Journal of Management (ABDC - C). 
2. Mukherjee, D., Das M., (2019) Cosmopolitanism, Materialism, Consumer Ethnocentrism and Consumer Behaviour: Evidence from Aboriginal Tripuri Tribe of India. IIM Kozhikode Society & Management Review, vol. 8.2, p 104-119. https://doi.org/10.1177/2277975218809207 SAGE, ISSN: 22779752, ICI Indexed. (ABS Listed – B Category)
3. Mukherjee D, Saha M, Mukherjee S (2019) Employee Perspective of Factors Influencing Patient Safety in Tertiary Care Hospitals of Agartala, Advances in Business Management: A Contemporary Perspective (Eds.), p 44 - 63, Emerald Publishing, ISBN: 978-1-78635-425-9.
4. Mukherjee, D., Chatterjee, R., (2019) An Empirical Study on Livelihood Challenges of Old Age Persons of Tripura with Special Reference to Tribal Population, Development & Tribes – Contemporary Issues & Challenges (Eds.), Serials Publications (P) Ltd., New Delhi, p 415 – 437, ISBN 9789386611635.
5. Mukherjee D, Chatterjee R, Saha M (2018) Factors Influencing Cashless Payment System in Rural Tripura– A Study on Digital India Initiative, Facets of Business Excellence in IT (Eds.), p 154-167, Bloomsbury, ISBN: 9789388630061, 3rd International Conference on FOBE organized by IMT Ghaziabad 22nd  - 26th  Nov 2018.
6. Mukherjee D, Chatterjee R, Saha M (2018) User Acceptance to Cashless Payment System – A Study on Digital India Initiative in Rural Tripura, 1st PAN-IITIM Conference organized by IIT Roorkee in associate with Sheffield Hallam University, UK, 30th Nov – 2nd Dec 2018, ISBN: 978-93-5311-935-5, DOMS-IIT Roorkee, p 239.
7. Kumar, A., Debnath N. (2019) “A Gap Analysis of Mission Antyodaya Parameters focusing on Gram Panchayat Development Plan with Special Reference to Tripura” Indian Economic Journal, special issue, pp 01-10, ISSN: 0019-4662.
8. Das, M., & Debarshi, M. (2018). Cosmopolitanism (COSMO), Materialism (MAT), Consumer Ethnocentrism (CET) and Consumer Behaviour: evidence from aboriginal tribe of Tripura, IIM Kozhikode Society and Management Review (Sage Publications)
9. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “Factors Influencing Cashless Payment System in Rural Tripura-A Study on Digital India Initiative” in Facets of Business Excellence in IT, pp. 154-167, Bloomsbury Publishers, ISBN: 978-93-88630-06-1.
10. D. Mukherjee, Mahasweta Das Saha and Soumen Mukherjee (2018), “Employee Perspective of Factors Influencing Patient Safety in Tertiary Care Hospitals of Agartala” in Book of Abstracts: International Conference on Advances in Business Management- ICABM, pp. 9, published by Emerald Group Publishing (India) Private Limited, ISBN: 978-1-78635-424-2.
11. D. Mukherjee, R. Chatterjee, Mahasweta Das Saha (2018), “User Acceptance to Cashless Payment System- A Study on Digital India Initiative in Rural Tripura”, in “Book of Abstract- 1st PAN IIT International Management Conference 2018 PANIITIMC-18”, pp. 239-240, Published by Deptt. Of Management Studies, Indian Institute of Technology, Roorkee, ISBN: 978-93-5311-935-5.
 
 
2017 - 18
 
1. Badri S, Mukherjee D, (2018), Role of Complex Adaptive System (CAS) in Agile Teams, International Journal of Information Technology, Springer. ICI Indexed, UGC’s List of journals, Sl. No. 9769. ISSN: 2511-2104, Springer No. 41870.  Vol. 10.3, p 367 - 378. https://doi.org/10.1007/s41870-018-0122-3
2. Mukherjee, D., Chatterjee, R., Deb Amit (2018) A Study on Factors Responsible for Growth of Entrepreneurship in North East India with Special Reference to Tripura, Optimization - Journal of Research in Management, Vol.10.1, Jan-Jun 2018, p 30-41, ISSN- 0974-0988. Available at UGC’s List of Journals Sl. no. 5058.
3. Mukherjee, D., Das M., (2018) Consumer Ethnocentrism, Status, and Consumption Behaviour: Evidence from a Communist Governed State in a Transitional Economy, International Journal of Management Development, Vol.2.1, pp.10 – 33,Inderscience. UGC’s List of Journals Sl. no. 46790. ISSN: 1752 – 8240. DOI: 10.1504/IJMD.2018.093612 
4. Mukherjee, D., Chatterjee, R., Mukherjee S (2017) Paradigm Shift in Rural Healthcare Through Tele-health Services - A Case of Tripura, Innovative Health Financing Mechanism Making Healthcare Affordable in India (Eds.), p 85 – 103, Wisdom Publications, New Delhi, ISBN: 17893855044679.
5. Mukherjee, D., Chatterjee, R., (2017) Simanta Haat - A Strategic Imperative to Rural Livelihood for the Indo- Bangladesh Border Villages with Special Reference to Tripura, Cases in Management, pp 151- 164, ISBN 9788193100172, Times Of India. ET Cases STG-1-0049.
6. Kumar A., Debnath N., (2018) „Factors Affecting Mobile Banking Adoption Behaviour in North Eastern States of India‟ International Journal of Mechanical Engineering and Technology, Issue 4 Volume 9, pp 479- 483, ISSN:0976-6359.
7. Kumar A., Debnath N., Devdutta K., Singh G. (2018) „Dynamics of Mobile Banking Adoption Behaviour in North Eastern States of India ‟Intertional Journal of Mechanical Engineering and Technology, Issue 4 Volume 9, pp 484-488, ISSN:0976-6359.
8. Das, M. (2018). Impact Assessment of Consumer Demographics on Rural Consumers’ Ethnocentric Tendencies (CE) and Social Comparison Information (ATSCI) Habits, Indian Journal of Marketing (Scopus Indexed, UGC Referred)
9. Das, M. (2018). Impact of acculturation and ethnocentrism on food consumption: evidence from rural India, PRiMa: Practices and Research in Marketing (Journal of Symbiosis International University), 9(1), 28-38.
10. Mahasweta Das Saha and Sangeeta Sahney (2017), “Influence of family and social media on the consumer decision making of high involvement products” in Proceedings of the 2017 Annual Conference of the Emerging Markets Conference Board, Reaching Consumers of Emerging markets, pp.112- 116, Published by IIM Lucknow, Noida Campus, Professional consultancy by B.T. Printer 284/ 2, Mehrauli, New Delhi. ISBN No: 978-81-928560-2-5.
 
2016 - 17
 
1. Mukherjee, D., Chatterjee, R., Mukherjee S (2017) Consumer Satisfaction in a Tertiary Health Care Institution – An Empirical Study on Tripura Medical College, Agartala, Journal of Academy of Hospital Administration, ISSN 09709452, Vol. 29.2, July – Dec 2017, p 48 – 58, UGC’s List of Journals Sr. No. 26084. 
2. Mukherjee, D., Chatterjee, R., Mukherjee S (2017) Patient Discharge Policy At Narayana Super- Speciality Hospital Guwahati - A Case of Conflict of Interest, pp 83-121, Udaan – International Journal of Management Research, Vo. 5.2, July – Dec 2017, ISSN 2347 – 9256. UGC’s List of Journals Sl. no. 45216.
3. Mukherjee, D, Nidhi, N, (2017) Comparative Analysis of Social Media Tool Used in Software Projects Deploying Virtual Teams, Vision – the Journal of Leadership, ISSN 0972-2629, Vol.21.4, p 397-409, SAGE Publications.  SCOPUS Indexed. UGC’s List of Journals Sl. no. 8753. (ABDC - C).
4. Mukherjee, D., Chatterjee, R., Mukherjee S., (2017)Biomedical Waste Management Practices – A Case of Narayana Super Speciality Hospital, Guwahati, pp 3-28, Udaan – International Journal of Management Research, Vo. 5.1, Jan – Jun 2017, ISSN 2347 – 9256. UGC’s List of Journals Sl. no. 45216.
5. Chatterjee, R., Mukherjee, D., Chakraborty G, Deb A., (2017) Factors Influencing Growth of Rural Entrepreneurship in Tripura A Socio – Economic Perspective, Manthan –The Journal of Innovations, Vol. XII.1, Jan-June 2017. P 47 – 57, ISSN: 0976-1713. Indexed by Ulrich. UGC’s List of Journals Sl. no. 6673.
6. Mukherjee, D., Anjana K., (2017) Influence of Culture on Adoption of E-learning Technologies among the Students of Management Studies in Tripura – An Empirical Study, 1st International Conference on Management & Business Practices (ICBMP) – 2017, Aliah University, Kolkata, Conference Proceedings, p48, ISBN 9789383463305.
7. Mukherjee, D., Anjana K., (2017) Impact of Culture on Technology Adoption in Tertiary Management Education of Tripura University – An Empirical Study, Management Conclave, NIT Rourkela, Conference Proceedings p 339-340, ISBN: 978-93-5268-051-1.
8. Kumar, A., Debnath N. (2017) „Dynamics of Mobile Banking Services Usage Behaviour: A North East India Perspective‟ Indian Economic Journal, special issue, pp 27-35, ISSN: 0019-4662.
9. Kumar A., Debnath N. (2016). Agriculture and Inclusive Growth: A North East India Perspective‟ The Indian Economic Journal, special issue, pp 12-22, ISSN: 0019-4662.
10. Debnath, N., Kumar, A., Das, B. (2016) „Consumer Need Based Model “VICS”: A New Approach to Financial Inclusion‟, Globalization, Growth, Governance and Goal (4G), book chapter published by Global Publishing House India, ISBN 978-93-81563-79-3, pp 130-149.
11. Das, M. and Mukherjee, D. (2017). Consumer Ethnocentrism, Status and Consumption Behaviour: evidence from a Communist Govern State in a Transnational Economy, International Journal of Management Development, 2(1), 10-33 (A UGC Referred Journal)
12. Das, M. and Chanda, M. (2017). Construction of Personality Measurement Scale based on ‘GunaTraya’ concepts of Bhagavad-Gita, Purushartha (Scopus Indexed), 10(1), 1-19 (A UGC Referred Journal)
13. Das, M., and Saha, V. (2017). Ethnocentrism (CET), Social Comparison (ATSCI) and Marketing Strategy: Evidence From Rural India, South Asian Journal of Management (SAJM), 24(1), 141-164. (A UGC Referred Journal)
14. Mukherjee, D., Kalai, A. (2017), Technology Adoption Among the Students of Management Studies: An Empirical Study on Tripura university, Optimization- Journal of Research in Management,9(1).
15. Mukherjee, D., Kalai, A. (2017). ‘Impact of Culture on ICT in Tertiary Management Education of Tripura university- An Empirical Study’ in 17th International Business Horizon- INBUSHERA World Summit, 2017. Conference Proceeding of 1st International Conference on Management and Business Practices – Millennium Management Paradigm and Contemporary Business Practices ISBN. 97893863305
 
2015 - 16
 
1. Nidhi, N, Mukherjee, D. (2016), Social Media: A Tool for Competitive Advantage in Projects Deploying Virtual Teams, International Journal of Strategic Business Alliance, pp191–204,5(3/4), Inderscience (ABDC - C), DOI: 10.1504/ IJSBA .2016. 083319.
2. Mukherjee, D., Dhir, S. (2016), Net Neutrality Issues and Different Cross-sections of Society - An Indian Perspective, IPE Journal of Management, pp 80-91, Vo. 6.2, July-December 2016, ISSN 2249 -9040. UGC’s List of Journals Sl. no. 2265. 
3. Mukherjee D, Kalai A. (2016) Technology Adoption among the Students of Management Studies – An Empirical Study on Tripura University, p22-29, Optimization- Journal of Research in Management, vol.9.1, Jan-Jun 2017, UGC’s List of Journals Sl. no. 5058.
4. Badri, S., Mukherjee, D. (2015), Characteristics of Agile Teams – A Theoretical Discussion on Technology and Culture, IMS Manthan  - The Journal of Innovations, ISSN: 0976-1713, pp 75-82, Vol. X.1 (Jan-July 2014). UGC’s List of Journals Sl. no. 6673.
5. Nidhi, N., Mukherjee, D., Luthra R. (2016), Use of social media as a communication tool in virtual teams for software development project: A paradigm shift, Social Media and Organizational Sustainability (Eds), p 92-95, Bloomsbury ISBN 987-93-85936-04-3.
6. Das, M. (2015), Reflection of Attention to the Social Comparison Information (ATSCI) Consumption Habit on Facebook (FB) Status Updates: An Empirical Investigation in Rural India, International Journal of Marketing and Business Communication (IJMBC), 4(2), 1-8.
7. Kumar, A., Das, B., Debnath, N. (2015). Value Based Sustainable Development through Cultural Rejuvenation, Human Development and Economic Growth‟, The Indian Economic Journal, Special Issue, PP 71-78
 
 
 
 
 
 

Seminar/Conference/Workshop/Refresher/Orientations etc. Organized:

  • PRAYATNA: Management Conclave 17th March 2012. Management Conclave on “In Search of Sustainable Business…Managerial Challenges” was organized on 17th March, 2012 followed by various sub-themes for panel discussions. The event was inaugurated by the then Vice Chancellor, Prof. Arunoday Saha, Tripura University Guest of Honour was Kirit Pradyot Deb Barman, Head of the Royal family of Tripura. Keynote address was given by Mr. Abhishek Chandra, IAS, the then Director, Social Welfare& Social Education, and Government of Tripura. Panel discussion on “Globalization and Leadership Challenges” and “Ethicality & Governance” involved the participation of eminent senior level management executives by from ILS Hospital, Yes Bank, Bhusan Steel, and Paras.
  • MDP: Management Development Programme in Marketing Management and Human Resource Management was organized by Department of Business Management, Tripura University in Collaboration with MSME-Agartala. The Programme was for the young entrepreneur and students who were aspiring to be future manager from the State of Tripura. 20 (twenty) numbers of candidates participated in both Marketing and Human Resource Management. The Duration of each Programme was 5 (five) Days.
  • FDP: Faculty development Programme in Business Studies Jointly Organized by the Department of Commerce & Department of Business Management, Tripura University was held during 24th-30th March, 2014 at Tripura University.
  • National Seminar on Development Policy for North-East India: Rational, Initiative and Impact was organized by ESSORT in Collaboration with Department of Business Management on 8th march, 2014.
  • Seminar On ‘North East India’ since 1947: Society, Polity and Economy With Special Reference to the State of Tripura Date- 22-23rd January, 2017
  • Prarambh 2016 :Induction Programme The first Induction Programme for the newly adimitted students of MBA was organized on 27th July, 2016. It was a 10 days progarmme focused on making new the newly admitted students aquintaed about the department,new course sturucture and a culture of the business world .
  • Purvattaran 2016 It was organised on 5th September, It was a students activities, the students were given the flatform for showcasing their talents. Activies like Ad making competition, Extempore, Skit was organised .
  • Rubaroo 2k17- Alumni Meet: Alumni meet – asset for any Institute. Over 100 alumni of the department first time together at their alma matar at Rubaroo 2k17 held on 5th February 2017. The meet was organized keeping in mind the placement of the existing students. A strong networking and bound was formed among the students and alumni. The relationship will bring a lot of assistance for projects and internship also.
  • Purvottaran 2017 – The Rise of North East is an academic endeavour of the students and faculty of the Department of Business Management, Tripura University which was celebrated on 3 rd November 2017 at the MBBS auditorium of Tripura University. The daylong event was aimed to instill managerial acumen in the students outside classrooms by way of various soft skill based activities where all students and faculty members were in attendance. In his welcome address, Dr. Debarshi Mukherjee HOD DoBM expressed that a manager is expected to demonstrate higher level of performance and deliberations under trying situations to handle a wide array of business problems. Very often it has been observed that despite having gone through best of the books and texts students are found wanting in areas of application of theoretical underpinnings into practice. Steep learning curve is the key to scale corporate ladder where besides conceptual clarity one would need various other assets like people skills and articulation ability. Prof. Satyadeo Poddar Dean Faculty of Arts & Commerce explained to the students that given this tough mandate of today’s corporate environment, the department has embarked on a journey of holistic development of the students where students would organize, manage and control the event thus paving the first step towards shouldering bigger responsibilities in near future. Study of business management not only teaches the traits of functional leadership and articulation but it also inducts entrepreneurial aspects like fund raising skills in the young minds so that any venture receives a sustainable future. The entire schedule of Purvottaran 2017 was managed by the funds raised by the students which are quite a commendable effort. The faculty members who have arduously trained the students played the role of a facilitator by extending necessary guidance however the detailed operational planning at the micro level is managed by the students.

    The major highlights of the programme were fostering creativity, communication skills and corporate orientation through a series of competitive events like Ad-Mad Show, Business Quiz Competition, Skit, audio visual advertisement making, poster/ collage making and light recreational activities. Students of both MBA and BBA participated with full enthusiasm and left an indelible mark in the minds of the audience through their presentation skills.

    Dr. Indraneel Bhowmick Dean Students Welfare has lauded the efforts of the department of nurturing creative, compassionate and confident managers of tomorrow.

  • National Workshop on ‘Enhancing Digital Skills among the Youths of North Eastern States: Towards a Digital India’, 24-26 November 2020

 

 

 

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